If Bath & Body Works has ever felt a little to much, too many scents, too many shelves, too many choices, good news! The brand is switching things up! After a recent slowdown in sales, they’ve decided to go back to basics. The goal is simpler stores that are easier to walk through, products made with cleaner ingredients and more relaxed online shopping experience. They are also expanding how you can shop by bringing their products to Amazon.
You can expect a less crowded feel and a layout that actually help you find what you’re looking for. They are also stepping away from some men’s grooming and haircare items to put more focus on what people love most and that is home scents.
They also plan to trim down its product range and continue shifting toward cleaner, more thoughtfully chosen ingredients.
If you prefer shopping online, things will get simpler there as well. They are refreshing their website and app, cutting back on nonstop promotions, and slowing down on collaborations. See their official statement here and see our best Bath & Body Works deals here!
