Because honey bees are an essential part of the all-natural ingredients that you find in Häagen-Dazs super-premium ice cream flavors. Häagen-Dazs wants to help the honey bees by promoting awareness of what honey bees do for natural foods such as fruit, nuts and honey. So, Häagen-Dazs is giving away a free scoop of any of their Bee-built ice cream flavors. Mark your calendar then buzz over to your local participating HD shop on May 12 between 4pm to 8pm.